Big W embraces the reality of parenting in ‘How Good’s That’ campaign

Retailer Big W is leaning into the chaos of parenting in a new brand platform, ‘How Good’s That’, via creative agency 72andSunny.

The retailer’s chief customer and revenue officer, Ryan Gracie, shared the campaign in a Linkedin post on Monday morning, writing: “How Good’s That is the great Aussie response to so many of life’s little wins, and it’s the feeling we want every Australian to feel when they experience Big W.”

The campaign features real parents sharing their unfiltered thoughts on common occasions that can be made harder with children, including working from home, weekends and school holidays.