BIG W launches ghostly Christmas campaign
This is part of Mumbrella’s 2023 Christmas campaign coverage. Click here to see other articles in the series.
BIG W has launched its 2023 Christmas campaign – There’s A Little Something for Everyone – an impossibly cute commercial starring a young girl named Tilly, and a messy ghost named Mr Boo.
The campaign, produced by M&C Saatchi, invites Aussies to “look outside the obvious this Christmas and stretch their gifting list further than imagined”, although the gift Tilly lands upon for Mr Boo might not be ideal for everyone.
The campaign will roll out across TV, cinema, OOH, Radio, OLV, Digital Display, in-store, social, PR, influencer marketing, and owned channels.
https://www.youtube.com/watch?v=Hpc2rqRhi9w
“For kids, Christmas is a time of imagination and wonder,” explains Brendan Donnelly, Creative Director at M&C Saatchi.
“While imaginary friends might be an outlier on parents’ Christmas shopping lists this year, when you look beyond the typical gifting aisles you’ll find there’s a perfect little gift for everyone.
“We hope this cute, simple story of a five year old girl trying to choose the perfect gift for her imaginary ghost friend, an unlikely Christmas character, will get people thinking differently about Christmas gifts this year.”
Vanessa Rowed, Marketing Director at BIG W, adds: “BIG W is here to help families find affordable and meaningful Christmas gifts right across our store. The thoughtful gift is often more appreciated and as Aussies look to bring joy to their loved ones this festive season, we’re inviting people to look beyond the obvious gift. No matter who is on your list or what your budget is this year, BIG W has a gift in every aisle this Christmas, and every gift has the perfect recipient.”
CREDITS:
Client: BIG W
Director of Marketing – Vanessa Rowed
Head of Marketing – Claire West
Senior Marketing Manager – Stephanie Denman
Marketing Manager – Claudine Laycock
Assistant Marketing Manager – Aimee Carroll
Creative Agency: M&C Saatchi Sydney
CCO – Cam Blackley
Creative Director – Brendan Donnelly
Senior Copywriter – Nicole Conway
Senior Art Director – Tim Batterham
Group Strategy Director – Vanessa Graham
Strategy Director – Sarah Pont
Senior Strategist – Amy Grant
Head of Broadcast – Loren August
Lead Print Producer – Greg Hyslop
Group Head – Ben Greenslade
Senior Account Director – Adelaide Hinton
Senior Account Manager – Dorian Lagarrigue
PR Agency: Havas Red
Media Agency: Carat, Woolies X
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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I have no idea what that ad was about. Did she just get washing powder for Christmas?
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When I first saw this add, I was also shocked to see that she unwrapped a big container of Vanish! But now the add has changed. I am confused.
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Yeah now it’s bath fizzers…but used to be Vanish washing powder?
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Yeah it was. But now it’s bath fizzers?
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