Ex-MediaMonks boss to head up new Clemenger BBDO production company
Clemenger BBDO has launched a new specialist production company, MADE THIS, which will be led by ex-MediaMonks boss Vinne Schifferstein.
Clemenger’s existing production agency, eg+, and its team of over 60 people has been folded into the new offering, which will focus more on craft and innovation, using automation and AI to “create smarter production techniques and content”, without losing the essential human elements to engage audiences.
Schifferstein, who founded MediaMonks in Australia and New Zealand, will lead MADE THIS as managing director.
The MADE THIS team. (L-R): Littlemore, Topping, Schifferstein, Bassil, Todd
“When I got the call from Clems and met with Dani [Bassil], I immediately knew this was the perfect fit,” she said.
“It’s all I’ve done for the Monks, but then for a well-established brand in-market, with the best creative talent in the country. You couldn’t wish for a better base to build from.”
Joining Schifferstein is Clemenger’s Iain Todd, general manager of operations, Entropico’s Ainslee Littlemore, as well as film director Jay Topping.
Littlemore joins as head of content production, while Topping will serve as director of film and technology.
Callum Smit and Tom Stephens also join the new offering as lead producer and director/editor, respectively.
“The vision of MADE THIS – to intertwine craft with technical innovation – has reignited my passion for production,” said Topping.
“Joining forces with leaders like Dani [Bassil], V, Iain and Ainslee feels like aligning with kindred spirits – a unique opportunity to be part of something truly groundbreaking. MADE THIS isn’t just about producing content. It’s about setting a new standard for storytelling where technology meets artistry,” he continued.
Dani Bassil, CEO of Clemenger BBDO, said: “Production is a game changer – the engine that manifests everything marketers need, turning it from idea to reality.
“These hires are more than epic for us as a business – the amount of talent here is inspiring. They are also all really cool humans with the energy and attitude to move at pace as we revolutionise production with smarts and speed without sacrificing craft.
“By firmly planting the stake at the forefront of innovation, MADE THIS will help marketers leverage everything tech to automate and improve workflows and asset production and differentiate themselves from competitors,” she concluded.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
Ainslee Littlemore
Clemenger
Clemenger BBDO
Dani Bassil
EG+
Iain Todd
Jay Topping
MADE THIS
production
Vinne Schifferstein
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