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Big W launches Mothers Day campaign

Big W has launched its Mothers Day campaign with the spot promoting the stores various products suitable for gifts for mums.

Created by Saatchi & Saatchi, the campaign follows on from the store’s Easter campaign and is similar in style. It ends with the tagline “the lowest price on everything for mum, only at Big W” as the brand has moved away from its ‘cha-ching’ tagline.

The TV campaign runs until May 10, with radio running May 8 to May 10.

It is complemented by Facebook posts, mobile targeting, YouTube display, Gmail sponsored ads and blogger activity running from May 1 to May 11 with outdoor shopping centre digital screens running across the Val Morgan and Ooh Media from April 28 to May 11.

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