Big W utilises 3D stop-motion animation for its Easter specials ad

Big W is promoting its Easter specials with an animated commercial from Saatchi & Saatchi.

Running across national and regional TV, the 30-second commercial which utilises 3D stop-motion animation features toys including Lego and Easter treats ending with the tagline “The lowest prices on everything Easter only at Big W”.

A radio and online campaign complements the national free-to-air and Pay TV campaign which is also running in cinema prior to The Lego Movie.


Agency: Saatchi & Saatchi Sydney

  • Louise Mahoney – Creative Director
  • Tony Paull – Art Director
  • Claire Colohan – Producer

TV Production: Resolution

  • Tim Dryoff – Director
  • Kent Boswell – Producer

Music: Uncanny Valley

  • Composition: Justin Shave/ Charlton Hill

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