Big W utilises 3D stop-motion animation for its Easter specials ad

Miranda Ward

April 10, 2014 12:15

Big W is promoting its Easter specials with an animated commercial from Saatchi & Saatchi.

Running across national and regional TV, the 30-second commercial which utilises 3D stop-motion animation features toys including Lego and Easter treats ending with the tagline “The lowest prices on everything Easter only at Big W”.

A radio and online campaign complements the national free-to-air and Pay TV campaign which is also running in cinema prior to The Lego Movie.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

Latest

It's time to stop discounting our industry's most valuable assets

Nine stock drops after Sandilands on-stage Stevanovic revelation

Myer nabs former Coles exec Amanda McVay as chief customer officer

'We are ARN, and we're an entertainment company': Michael Stephenson takes charge

ARN upfront: Sensible meets madcap with a touch of TV

Big W utilises 3D stop-motion animation for its Easter specials ad

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE