Big W utilises 3D stop-motion animation for its Easter specials ad
Big W is promoting its Easter specials with an animated commercial from Saatchi & Saatchi.
Running across national and regional TV, the 30-second commercial which utilises 3D stop-motion animation features toys including Lego and Easter treats ending with the tagline “The lowest prices on everything Easter only at Big W”.
A radio and online campaign complements the national free-to-air and Pay TV campaign which is also running in cinema prior to The Lego Movie.
Credits:
Agency: Saatchi & Saatchi Sydney
- Louise Mahoney – Creative Director
- Tony Paull – Art Director
- Claire Colohan – Producer
TV Production: Resolution
- Tim Dryoff – Director
- Kent Boswell – Producer
Music: Uncanny Valley
- Composition: Justin Shave/ Charlton Hill
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