Big weekend for Threads: 98 million new users and a cease-and-desist

By the time Monday morning rolls around for the rest of the world, Threads will have more than 100 million new users. By any measure, that’s a fantastic opening weekend.

Threads was launched on Thursday morning, AEST, about a day ahead of schedule but timed to dovetail with a series of particularly alienating decisions surrounding Twitter. People were clearly ready to migrate, and they did so in droves. 

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