Gordon Legal will ‘get you back to solid ground’ in new campaign via By All Means
Australian law firm Gordon Legal has unveiled a new campaign via Melbourne-based creative agency By All Means.
The campaign follows three injured Australians, with the tagline: “We’ll get you back on solid ground.”
The firm specialises in personal injury law, class actions and industrial law, personal law and commercial litigation, and Peter Gordon, founder of Gordon Legal, said it was important to show people what is at the company’s core – “talented, experienced lawyers who have a passionate and empathetic approach to people suffering a personal injury.”
Partner at Gordon Legal, Andrew Grech, added: “We are really happy with the campaign and what it evokes, in a refreshing marriage of strategy and creativity. It reflects our essence and approach in an empathetic way.
“It’s certainly one of the best I’ve seen in my 35 years of experience,” he said.
Gordon Legal’s head of marketing and communications, Kerri O’Toole, continued: “We’ve been collaborating all year with the By All Means team, first on developing a sound strategy and then on developing and delivering creative that has been challenging in its originality. It’s not only a great result, but the journey with the team has been enjoyable, even though bringing the idea to life required patience and trust.”
By All Means managing partner, Georgie Pownall, said: “We’ve loved working with the Gordon Legal team, and
it was great that they invested time and headspace with us to get the strategic approach to this campaign
correct, to set us up for the best creative outcome.”
Creative partner at By All Means, Toby Cummings, added: “It’s always a challenge bringing an original idea to life,
but we had a fantastic team of production partners who were all excited by the idea and jumped in head first
with us.
“We’re thrilled with the result, and think it sets a new standard for the category,” he said.
The campaign is spread across film, digital, web and social.
Credits:
Client: Gordon Legal
Strategy & creative: By All Means
Media agency: Principle Media Group
Film production: AIRBAG
Sound studio: Squeak E Clean Studios
Stills production: Tom Franks
Client – Gordon Legal
Partner: Andrew Grech
Head of marketing and communications: Kerri O’Toole
CFO: Brad Tinling
Agency – By All Means
Managing partner: Georgie Pownall
Creative partners: Toby Cummings & Ed Howley
Creative: Liam Ratliff & Britt Manning
Senior producer: Susannah George
Finished art: Joanne Gerace
Media – Principle Media Group
Founder & director: Chris Nolan
Account director: Kalan Jeans
Film production – AIRBAG
Director: David Rittey
Senior producer: Johanna Rayner
Editor: Chris Ward
DOP: Marden Dean
Post producer: Nick Venn
VFX lead: Rob Ride
Colourist: Edel Rafferty
Managing partner: Adrian Bosich
EP: Martin Box
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
Andrew Grech
By All Means
Campaign
Georgie Pownall
Gordon Legal
Kerri O'Toole
Peter Gordon
Toby Cummings
Great craft on the stills
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