Bigfoot the star in latest Budget spot via Host/Havas

Car rental company, Budget has unveiled its newest campaign, encouraging people to ‘Get to the Good Stuff’, via Host/Havas.

Celebrating Budget’s platform positioning of ‘Get to the Good Stuff’, the new campaign from Host/Havas pictures a couple arriving at a nature reserve, where they spot Bigfoot. Instead of escaping, they pose for the camera with Bigfoot, taking a series of funny images.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.