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Biggest Loser continues downward dive, pulling 275,000 viewers

Ten’s body transformation program The Biggest Loser: Transformed has seen its lowest audience of the season, averaging a metro audience of 275,000.

The program has seen a steady decline since its launch two weeks ago where it pulled a dismal 450,000 for the debut, according to OzTAM’s overnight preliminary metro ratings.

In a damage-limitation exercise Ten axed the reality TV program from Sunday Night television, leaving it running from Monday to Thursday.

Last night’s episode was number 32 on the ratings leaderboard – seeing its largest metro audience in Melbourne with 98,000 viewers.

Seven’s My Kitchen Rules was most watched show last night, airing at the same time at Biggest Loser and pulling in an average audience of1.236m. MKR was also the most watched program in key advertising demographics all people, 16-39, 18-49 and 25-54.

Nine’s rival reality TV program Married at First Sight rated 1.034m metro viewers.

Biggest Loser was even beaten by SBS’s Great Continental Railway Journeys, which rated 333,000 and ABC’s 7.30 which rated 390,000.

Meanwhile, The ABC’s heavily promoted show Todd Sampson’s Life On The Line continued to drive viewers away with just 281,000 tuning in.

Seven won the night with an average audience share of 23.4%.

Second to Seven was Nine with a share of 20.3% while Ten averaged 10.4% ahead of ABC’s 9.1% and SBS’ 4.8%.

 

In the 6pm news battle, Seven News won the night with 1.138m ahead of Nine News’ 1.046m.

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