Biggest Loser’s return to air rates below afternoon gameshows and fourth in timeslot
Ten’s premiere of The Biggest Loser Transformed averaged just 450,000 metro viewers on Tuesday night, making it the 17th most-watched program of the day.
The show was Ten’s attempt to reboot the franchise with a new cast of presenters after the decision to ditch trainers Commando and Michelle Bridges.
However, the show made its worst debut yet – lower than 2015’s series premiere which saw 647,000 tune in.
The show was obliterated in the 7.30pm timeslot by Nine’s Married at First Sight which pulled in 1.148m viewers, according to OzTAM’s overnight metro ratings. Married at First Sight was the most-watched show of the evening and across key advertising demographics 16-39, 18-49 and 25-54.
Biggest Loser was also outrated by Seven’s reality cooking show My Kitchen Rules, which pulled 1.037m.
And pushing Biggest Loser into fourth place, ABC’s current affairs program 7:30 averaged 507,000 viewers.
However, Beverley McGarvey, Network Ten Chief Content Officer, told Mumbrella: “The Biggest Loser: Transformed is a strong, positive and entertaining show and we are confident Australians will embrace it. Judging it on the basis of one night’s overnight TV ratings is premature. The feedback from critics and on social media has been extremely positive. The transformations of the contestants over the next eight weeks are amazing.”
Throughout the day, The Chase, Seven’s gameshow shown at 3pm pulled 613,000 and Nine’s The Hot Seat at 5pm had 521,000 tuning in – both beating the launch of The Biggest Loser Transformed.
In overall audience share Nine won the night with a 22.9% share, beating Seven’s 22%, Ten’s 11.6%, ABC’s 9.7% and SBS’ 5.2%.
In the 6:00pm news battle Seven News saw 1.030m tune in, just ahead of Nine News’ 1.021m while at 6:30pm Nine News saw 1.007m in front of Seven News’ 978,000.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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