Billie Eilish lights up Redfern via Spark Foundry and Habitat Media

A multi-storey mural, illuminated by a shimmering light show, has been launched in the inner-Sydney suburb of Redfern to unveil the new fragrance by pop superstar Billie Eilish.

Prestige Brands Australia teamed up with Spark Foundry, who devised the light show and handled the media planning and buying — commissioning the hand-painted mural from experiential marketing company Habitat Media.

The campaign also includes “tactical placement of premium street posters and dominations across Sydney and Melbourne’s youth hubs” near Priceline stores, the exclusive retailer of Billie Eilish No. 2.