Binge releases a beer for dogs, thanks to Colin From Accounts

Binge has released a 100% bone broth doggy beer, in celebration of the new Aussie comedy, Colin From Accounts.

The announcement:

In celebration of the launch of the hit new Aussie comedy, Colin From Accounts, BINGE has created its first ever beer… for dogs.

The limited-edition brew, which is inspired by the four legged star of the show, Colin, and the brewery which was the setting for the new comedy series, means that now dog owners and their beloved furry friends can finally enjoy a cold one together while watching TV together.

To create the unique brew, BINGE has partnered with Hop Nation – a Melbourne based independent brewery – to release Colin’s Pale Ale, a 100% bone broth drop made from the finest beef bones, specially made for your four legged friend.

Australians can get their dog’s paws on their very own four pack of Colin’s Pale Ale FOR FREE by heading to https://hopnation.com.au/products/colins-pale-ale and claiming it today (including free delivery). They’re here for a good time, not a long time, so get in quick before they’re gone.

Alison Hurbert-Burns, BINGE executive director and self professed dog lover said: “We’ve been so thrilled to see the response to our newest Australian Original Series, Colin From Accounts, featuring the adorable Colin. And now dog owners around the country can enjoy the series with their four-legged friend, while having a beer together with the launch of Colin’s Pale Ale, a specially formulated brew just for dogs.”

Colin From Accounts centres on Ashley (Harriet Dyer) and Gordon (Patrick Brammall), two single(ish), complex humans who are brought together by a car accident and an injured dog, Colin.

The series is about flawed, funny people choosing each other and being brave enough to show their true self, scars and all, as they navigate life together. Joining Brammall and Dyer are Helen Thomson, Emma Harvie, Genevieve Hegney, Michael Logo and Tai Hara.


Client – BINGE

Creative & Earned – Thinkerbell

Media Technology – Google

Brewing – Hop Nation

Source: Binge and Thinkerbell


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