Binoculars steal car for joyride in new Hyundai campaign
Hyundai has launched a new campaign for its new Tucson model, featuring four coin-operated binoculars that jump off their stands at a scenic site and steal a car to explore the world.
Created by Innocean, the video spot shows the binoculars – to the soundtrack of Dio’s ‘Holy Diver’ – take over a family’s car and hit the road, along the way offering donations to a man dressed as a parrot, watching Chinese New Year celebrations and staring down a motorbike gang.
https://youtu.be/6qSWq33AcCo
The latest work will run across cinema, TV, digital, outdoor and social.
Absolutely loved this ad. Very clever & great music 🙂
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Absolutely love the ad! Hats off to the creative team.
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How do the binoculars drive the car?
They have no hands or feet ?
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Advertised as the SeeMore family on the radio ?
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The idea of the SeeMore family is a good idea. It’s a shame that they had to steal a car. They are not the lovable Seemore family they are car thieves.
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The binoculars are cute and the advert is amazing! I think it’s great fun, especially when they are belting along a country road and a hedgehog scares them LOL
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Do these idiots realise that ‘Holy Diver’ is about Satan??!!!!
Google that shit. There is NO excuse in the age of the internet!
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Go back to your safe place Jen-mc it’s only an AD a good AD at that
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It’s nothing to do with satan. It’s about waking up from a dull life – the ‘midnight sea’ he sings about in the song is the stifling dream/half-life that you will drift into if you have no goals. Dio encouraged his fans to ‘get away’ from that and ‘ride the tiger’ and live a more interesting life where they would contribute something of themselves to the world and fulfil their potential. Inspiring stuff!
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