Hamish Birt earns promotion at Stan
Stan has promoted Hamish Birt to communications manager – sport.
Birt commenced his role as of 1 June, and was previously senior publicist for Stan Sport for one year, after two-and-a-half years as a client and talent manager at media production company, The Fordham Company.
Hamish Birt
He will report to Stan’s head of publicity & originals marketing at Stan, Adrian Foo.
The staff announcement follows the appointment of Martin Kugeler to CEO of Stan.
In February, Nine Entertainment Co. CEO Mike Sneesby appointed Kugeler who had been acting CEO for Stan since Sneesby stepped into the company role in March last year.
Earlier this year, Nine Entertainment Co. released its results for the six months to December 2021.
At the time, subscriber momentum remained positive at Stan with current active subscribers of more than 2.5 million, driven both by sport and entertainment. Not only have underlying subscriber numbers exceeded earlier expectations, but Stan’s ability to retain sport customers through the year has also outperformed.
“What we see is a global trend of increasing investment in productions and output and 2021 have been a record year in terms of that — 14% growth year-on-year and that is across all key markets, the US, the UK, and Australia,” Kugeler said. “The result of that is that more and more content comes to what we refer to as the spot market, which is content that we can buy outside of existing output deals. And just to give you two good examples currently, very successful on our platform: Trigger Point, one of my personal favourites from the makers of Line of Duty and of Bodyguard, and the Janet Jackson documentary”
Have your say