BizCover launches new in-house campaign ahead of Australian Open
Online insurance provider BizCover has launched a new creative campaign ahead of the Australian Open, featuring the underdogs of the competition.
Developed and executed in-house, the campaign aims to showcase BizCover’s commitment to being different, engaging and relatable to small and media sized businesses, while also being an underdog in the insurance industry.
It also hopes to prove how smaller brands with limited marketing budgets can aim big, be creative and grow their market presence.
In the spot, BizCover employees attempt to play against a professional tennis coach, leading to a series of mishaps that recall the importance of considering business insurance. It underscores BizCover’s primary campaign message – ‘We may not be tennis experts, but we ace business insurance’.
“At BizCover, we support and believe in the power of small businesses,” said head of marketing, Sharon Kenny.
“The campaign aims to make business insurance more entertaining and approachable for all small business owners in Australia starting the year and shop around, compare policies and find savings.”
The campaign is live across BVOD, social media and display.
Credits:
Head of marketing: Sharon Kenny
Marketing communications manager: Daniel Gomez
Videographer – lead project: Micka Schmidt
Video editor: Kristina Savic
Marketing coordinator: Jessica Roberts
Lead content writer: Sally MacKenzie
Content marketing specialist: Joanne Tan
Graphic design: Gregory Ramos
Got a tip?
Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
Linkedin
Have your say