Black Dog Institute launches mental health app for teens
The Black Dog Institute has launched ClearlyMe, a mental health app designed to support teenagers who are experiencing depressive symptoms, psychological distress, or simply going through a tough time.
Full-service production agency Producible has created a series of promotion videos for ClearlyMe, made up of a series of unscripted, long-form videos that unpack the benefits of the app.
“For many Young Australians, mental health programs are not designed to best meet their needs, with many apps not placing importance on educating and helping teens,” said David Flanagan, director of strategy and creative at Producible.
“Working with Black Dog Institute, we were tasked with communicating such a unique touchpoint, ensuring usability and accessibility was top of mind. We are proud to have been brought on as partners to help bring this to market.”
Anthony Nedanoski, marketing manager at Black Dog Institute said: “Offering teenagers bite-sized chunks of psychological therapy is daunting and yet many forget to go straight to the source – those young adults being affected.
“Working with these young adults, mental health professionals and Producible, we are proud to launch an app that has clear advice on current mental health topics and whilst also helping those users overcome negative thinking.”
Credits
Black Dog Institute
Debbie Agnew, Senior Manager, Brand & Marketing Communications
Anthony Nedanoski, Marketing Manager
Producible
Allan Coy, Director
David Flanagan, Director of Strategy & Creative
Josh McEvoy, Art Director & Partner
Oliver York, Design
Hayley Feldman, Editor
Rihanna Smith Williams, Editor
Marc Collister, Managing Director & Partner
Keep up to date with the latest in media and marketing
Got a tip?
Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
Linkedin
Is this app only for the middle-class bourgeoisie? Because the production video screams it.
Niceee Kim Kardashian inspired kitchen btw
User ID not verified.
Have your say