News

Black Dog Institute launches mental health app for teens

The Black Dog Institute has launched ClearlyMe, a mental health app designed to support teenagers who are experiencing depressive symptoms, psychological distress, or simply going through a tough time.

Full-service production agency Producible has created a series of promotion videos for ClearlyMe, made up of a series of unscripted, long-form videos that unpack the benefits of the app.

“For many Young Australians, mental health programs are not designed to best meet their needs, with many apps not placing importance on educating and helping teens,” said David Flanagan, director of strategy and creative at Producible.

“Working with Black Dog Institute, we were tasked with communicating such a unique touchpoint, ensuring usability and accessibility was top of mind. We are proud to have been brought on as partners to help bring this to market.”

Anthony Nedanoski, marketing manager at Black Dog Institute said: “Offering teenagers bite-sized chunks of psychological therapy is daunting and yet many forget to go straight to the source – those young adults being affected.

“Working with these young adults, mental health professionals and Producible, we are proud to launch an app that has clear advice on current mental health topics and whilst also helping those users overcome negative thinking.”

Credits

Black Dog Institute

Debbie Agnew, Senior Manager, Brand & Marketing Communications

Anthony Nedanoski, Marketing Manager

Producible

Allan Coy, Director

David Flanagan, Director of Strategy & Creative

Josh McEvoy, Art Director & Partner

Oliver York, Design

Hayley Feldman, Editor

Rihanna Smith Williams, Editor

Marc Collister, Managing Director & Partner

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