Black Hawk and Vitapet thank Australia’s pets for keeping people company in lockdown
Masterpet brands Black Hawk and Vitapet are paying tribute the four-legged friends that have kept Australians company during the COVID-19 pandemic.
In a social media campaign by The Works, Black Hawk asks people to imaging life without pets, in an effort to make Australians more appreciative of their cats and dogs. Meanwhile, Vitapet is encouraging people to give their pet a snuggle to say thanks for the company.
The videos were produced in three days, combining existing and user-generated footage. The campaign will be running on Facebook, Instagram and Youtube across Australia and New Zealand.
