Blackmores Animal Health uses interactive dog ambassador for its Pure Animal Wellbeing range
Blackmores Animal Health has recruited Pawl B More, a Kelpie-cross-Border Collie as its ‘spokesdog’ for its Pure Animal Wellbeing range.
The dog is being used as an animal health expert across Blackmore’s marketing push for the pet range which allows consumers to ask questions and get help and product recommendations.
PAW by Blackmores marketing manager Julien Calvet said: “We are pleased to introduce the World’s first canine naturopath delivering pet health advice on behalf of Blackmores Animal Health.”
Consumers can ask Pawl B More a question by visiting the website. The dog will then respond to the query and recommend various Blackmores products.
The campaign was created by Orchard.
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