News

Psychology and grandmothers used in latest ‘I bought a Jeep’ ads from Cummins & Partners

Jeep is continuing with its long running ‘I bought a Jeep’ campaign with two new ads.

Created by Cummins & Partners, the first spot promoting the Jeep Patriot features a man in a counselling session completing an inkblot test. The man describes a number of outdoor experiences he can see in the inkblots to which the counsellor responds “so you bought a Jeep”.

A second ad, pushing the Jeep Grand Cherokee, sees a grandmother catching up with a friend, showing her a postcard she received from her grandson. When she attempts to find a spot for the postcard on a fridge and kitchen wall filled with postcards, the friend says “bought a Jeep did he?”.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.