Blackmores resets with ‘Good Health Changes Everything’ via The Monkeys
Natural health brand, Blackmores, has released its first masterbrand campaign in four years highlighting a new vision for the company.
Under the leadership of Blackmores chief executive officer and managing director, Alastair Symington, the new campaign leverages the evolution of the company, highlighting “90 years of natural health expertise”.
The campaign via Accenture Interactive’s The Monkeys, shows people in a range of different situations undertaking their daily activities, with Blackmores products at their side. It launched yesterday across TV and digital.
Blackmores group chief marketing and innovation officer, Joanne Smith, said: “From our research, we’ve seen a strong desire from people to achieve a naturally healthy life and greater control over their wellbeing. However, we also know that our health goals can be easily derailed by life’s challenges and this has never been felt more strongly than it has over the past 18+ months.
“We’ve had a profound reminder that good health is at the heart of what we value most and living a healthy lifestyle supported by natural health can play a major role. Good Health Changes Everything is an empowering celebration of what good health means to our consumers and the important role that Blackmores products play in supporting them in achieving their health and wellbeing goals.”
Symington added: “Good Health is at the heart of everything we value as a business. It is a new creative direction for Blackmores, one which consumers tell us is both contemporary while still honouring the unique philosophy and the enduring Blackmores story as a pioneer in natural health.
“At Blackmores, our purpose is to empower the best of health in everyone, naturally. We have such a rich history that has shaped the conversation around natural health for the better. This is something we will continue to take with us into the future, locally and globally – whether it’s to our ever-expanding consumer base in Asia, which now includes India, or our home base here in Australia”.
Currently, Blackmores operates in 13 other markets across Asia-Pacific and has an ambition to connect 1 billion consumers globally to the healing power of nature by 2025.
Credits:
Blackmores
CMIO: Joanne Smith
Blackmores Global Marketing Director: Meg Farquhar
Director of Communications: Raffaele D’Alisa
Marketing Manager: Juliet Glynn
Marketing Manager: Jodie Lynch
Senior Brand Manager: Olivia Loughnan
Assistant Brand Manager: Ruari Maginn
Creative Agency: The Monkeys, part of Accenture Interactive
Media Agency: Hearts & Science
Production Company: Rabbit
Director: Madeline Kelly
DOP: James Brown
Producer: Morgan Hind
Casting: Peta Einberg Casting
Post: Adam Wills Post
Sound: Sonar
Photography: Toby Burrows
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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