Blackmores resets with ‘Good Health Changes Everything’ via The Monkeys

October 11, 2021 9:50

Natural health brand, Blackmores, has released its first masterbrand campaign in four years highlighting a new vision for the company.

Under the leadership of Blackmores chief executive officer and managing director, Alastair Symington, the new campaign leverages the evolution of the company, highlighting “90 years of natural health expertise”.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.