Blackmores resets with ‘Good Health Changes Everything’ via The Monkeys

Natural health brand, Blackmores, has released its first masterbrand campaign in four years highlighting a new vision for the company.

Under the leadership of Blackmores chief executive officer and managing director, Alastair Symington, the new campaign leverages the evolution of the company, highlighting “90 years of natural health expertise”.


The campaign via Accenture Interactive’s The Monkeys, shows people in a range of different situations undertaking their daily activities, with Blackmores products at their side. It launched yesterday across TV and digital.

Blackmores group chief marketing and innovation officer, Joanne Smith, said: “From our research, we’ve seen a strong desire from people to achieve a naturally healthy life and greater control over their wellbeing. However, we also know that our health goals can be easily derailed by life’s challenges and this has never been felt more strongly than it has over the past 18+ months.

“We’ve had a profound reminder that good health is at the heart of what we value most and living a healthy lifestyle supported by natural health can play a major role. Good Health Changes Everything is an empowering celebration of what good health means to our consumers and the important role that Blackmores products play in supporting them in achieving their health and wellbeing goals.”

Symington added: “Good Health is at the heart of everything we value as a business. It is a new creative direction for Blackmores, one which consumers tell us is both contemporary while still honouring the unique philosophy and the enduring Blackmores story as a pioneer in natural health.

“At Blackmores, our purpose is to empower the best of health in everyone, naturally. We have such a rich history that has shaped the conversation around natural health for the better. This is something we will continue to take with us into the future, locally and globally – whether it’s to our ever-expanding consumer base in Asia, which now includes India, or our home base here in Australia”.

Currently, Blackmores operates in 13 other markets across Asia-Pacific and has an ambition to connect 1 billion consumers globally to the healing power of nature by 2025.



CMIO: Joanne Smith

Blackmores Global Marketing Director: Meg Farquhar

Director of Communications: Raffaele D’Alisa

Marketing Manager: Juliet Glynn

Marketing Manager: Jodie Lynch

Senior Brand Manager: Olivia Loughnan

Assistant Brand Manager: Ruari Maginn

Creative Agency: The Monkeys, part of Accenture Interactive

Media Agency: Hearts & Science

Production Company: Rabbit

Director: Madeline Kelly

DOP: James Brown

Producer: Morgan Hind

Casting: Peta Einberg Casting

Post: Adam Wills Post

Sound: Sonar

Photography: Toby Burrows


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