Blackmores taps Brand New Solutions to handle PR during Australian Open

Blackmores has appointed specialist preventive health PR and content marketing agency Brand New Solutions to manage its PR at the Australian Open Tennis Tournament.

The Sydney-based agency will be responsible for amplifying Blackmores’ position on the Australian complementary health market during the Australian Open.

Brand New Solutions has previously worked with Blackmores on several initiatives including the launch of Blackmores’ ‘Be a Well Being’ rebranding through the Blackmores Yoga on Bondi Beach event and the recent launch of the Blackmores Superfoods range.