Blackmores taps Brand New Solutions to handle PR during Australian Open

Blackmores logoBlackmores has appointed specialist preventive health PR and content marketing agency Brand New Solutions to manage its PR at the Australian Open Tennis Tournament.

The Sydney-based agency will be responsible for amplifying Blackmores’ position on the Australian complementary health market during the Australian Open.

Brand New Solutions has previously worked with Blackmores on several initiatives including the launch of Blackmores’ ‘Be a Well Being’ rebranding through the Blackmores Yoga on Bondi Beach event and the recent launch of the Blackmores Superfoods range.

Founding Director of Brand New Solutions Gill Fish said in a statement: “We are honoured to be working with Blackmores, Australia’s most trusted vitamins and supplements company.

“We plan to leverage our deep wellness communications experience through a smart PR & Content Marketing strategy to further drive consumer engagement for Blackmores and the health and wellbeing category.”

The agency will also be working on the launch of the Blackmores flagship store in Bondi Junction.


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