Blindfolded sheep farmers are the creative idea behind an ad for Pfizer Animal Health.
“Don’t be blind to the effects of arthiritism” warns the narrator in the ad, created by rural and healthcare agency H&T.
The TVC follows on from past campaigns ‘swear jar’ and ‘sick bed’ for dairy and beef cattle farmers.
Tony Northam, MD of H&T said: “The Eryvac vaccine can protect against the debilitating effects of lameness in lambs, and this TVC campaign helps create awareness of the issue so that sheep farmers can protect their flock, and their livelihood.”
The campaign runs until Spring.
Art Director: Kevin Tierney
Copywriter: Ben Webster
TV producer: Sue Seldon
Director: Jason Wingrove – Engine,
Account Service: Nicole Tyzack
Client: Greg Johnson, Peter Gordon – Pfizer Animal Health.