Blis appoints Fran Vavallo as head of sales Victoria, as Melbourne team expands

Marketing specialist Blis has appointed Fran Vavallo to the role of sales head Victoria and Claudia Loritisch as account manager.

The announcement:

Leading location marketing specialist, Blis, today announced two senior hires to its expanding Melbourne team, with Fran Vavallo joining as Sales Head Victoria and Claudia Loritisch as Account Manager.

As Sales Head Victoria, Vavallo is tasked with further elevating Blis’ brand presence in Melbourne, and championing quality location marketing campaigns to local agencies and advertisers. Additionally, Vavallo will continue to grow the Victorian team over the coming months, ensuring Blis provides an ample coverage of location specialists in the state.

Vavallo joins Blis most recently from a State Sales Director Role with Mamamia, having worked with the publisher for five years. Prior to Mamamia she worked across numerous GSM roles in Sydney and Melbourne with Southern Cross Austereo.

Claudia Loritsch takes up her role as Account Manager following a position with Carsguide in digital sales. Loritsch will form a key part of Blis’ market-facing activity, working alongside the sales team to build and maintain agency relationships and deliver effective campaigns.

Blis Australia MD Nick Ballard says the two hires are the first stage in the company’s plan to further establish Melbourne as a growth market. “We have big plans to grow in Victoria and we’re excited to be expanding our local team to that end. Fran is a highly regarded and much-liked operator within Melbourne’s vibrant media landscape and we’re delighted to have her fighting our corner. I look forward to working with her and watching our Melbourne presence grow under her leadership.”

“Claudia also comes well-recommended as a savvy and effective account service professional, so between her and Fran, I’d say we’ve secured a great team to take us forward in Victoria. All we need now is another sales person, whom we’re recruiting for,” he said.

Vavallo says she’s looking forward to promoting the merits of location marketing campaigns to a wider audience of Melbourne agency and brand professionals.

“Blis has an incredibly strong story to tell in Melbourne, it’s at the forefront of one of media’s most exciting fields, and leads the market in innovation and transparency. I’ve been lucky in my career to work with some amazing companies, SCA, the wonderful team at Mamamia, and now Blis, one of the most forthright and passionate names in martech.”

“Location marketing isn’t just about proximity targeting, it’s about using location data to build audience groups, and Blis are pioneers. With a great brand story and a fun, passionate team, I couldn’t be happier to join the business,” she said.

Source: Bold Media


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