F.Y.I.

Blis partners with TVTY to launch location-based ad campaigns

Location data technology company Blis and The Moment Marketing Company, TVTY, have partnered to enable Australian brands to launch location-based ad campaigns.

The announcement:

Blis, the global pioneer in advanced location data technology, has teamed up with TVTY, The Moment Marketing Company, to enable Australian brands to launch location-based ad campaigns based on real-time events.

The partnership enables marketers to deliver personalised, location-powered ads based on moments such as sporting events, changes in the weather, or stock market fluctuations, improving campaign performance and boosting ROI.

Analysing millions of data points about consumers each day, Blis provides brands with in-depth knowledge about their target audiences based on location. TVTY’s platform accurately monitors more than one million moments a day, including TV ads, weather conditions, sporting events, and other live-data feeds.

By merging the opportunities of moment marketing with sophisticated, location-powered advertising, brands will be able to capitalise on heightened interest around specific events without any manual monitoring.

 “Blis is already leveraging real-time event data from TVTY in a number of local campaigns for FMCG and QSR brands, and the results have been fantastic,” said Tom Gregory, Sydney Group Head of Blis.

“Agencies and brands are particularly interested in combining TVTY’s Social Trend Trigger solution with Blis’ location marketing data, and real-time layering of these live data sets is the centrepiece of our integration. We’re creating campaigns that operate at the forefront of contextual relevance. It’s very exciting, especially considering the integration will only deepen with time.”

One way in which brands can benefit from this new partnership is by leveraging Blis’ technology and TVTY’s new Social Trend Trigger to run hyper-targeted campaigns when certain keywords are trending on social media.

For instance, if words like ‘congestion’ or ‘traffic’ are trending in Sydney marketers can engage commuters with relevant and personalised messages, like ads for private cab services.

By harnessing social media insights in their location-powered campaigns, brands will be able to reach consumers at the most opportune moment, improving campaign performance and maximising return on media spend. 

“We’re already seeing huge interest from brands in our Social Trend Trigger. Partnering with Blis and adding sophisticated location-based targeting will make it an even more attractive option for marketers,” Eliott Reilhac, CEO of TVTY.

Source: Bold Media

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