Blobfish International conquers food delivery systems for Civilization VII game launch
Sampling and activation network Blobfish International has collaborated with content partnerships agency Drum and game publisher 2K Games, on a campaign to celebrate the launch of the highly anticipated video game, Civilization VII.
Running until February 20, the campaign makes use of mass food delivery systems in Melbourne and Sydney. Restaurants taking part in the campaign will send customers specially branded bags containing cuisines representative of the cultures in Civilization VII.
The bags also feature QR codes people can scan to access a landing page and enter the related competition for the chance to win prizes.
