News

Blogger launches cooking magazine for busy parents

001_OneHandedCooks1_HiResFood blogger Allie Gaunt is to launch a new food magazine aimed at parents who don’t have enough time on their hands.

The blogger who created the blog One Handed Cooks, says the new magazine will have the same title as the website and will feature a variety of nutritious and family-friendly recipes.

“The blog started as a hobby and just grew from there,” said Gaunt. “We thought a magazine would be a very accessible way of getting our content out to parents.”

The magazine will feature content from Gaunt and also accredited dietician Jessica Beaton. “Once I got Jessica on board it started to grow as a brand and then took off. I think that was because  there was a lot of interest from parents who had a need for help with wholesome food and bringing it back to those basics for the family,” she said.

The magazine will be published by published by CMMA Print & Digital and will be available in Coles Supermarkets and newsagents from November 7.

“We are doing this together with publishing company CMMA, because they approached us about the idea of also doing a print magazine,” said Gaunt.

“We also have advertisers on board and they are funding it as well. At the moment we are looking at four editions a year but it may be expanded to six depending on how it goes.”

Gaunt said they would also look to create an app in the new year.

“We are also looking at an app which would probably be our next step,” she said.

Nic Christensen 

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.