Mindshare’s Paddy Douneen moves to marketing role at myPlates

Paddy Douneen

Paddy Douneen

Media veteran Paddy Douneen has joined personalised number plates company myPlates as the company’s new manager of marketing strategy and planning, Mumbrella can reveal.

As well as senior sales roles at Fairfax Media, Douneen has worked for a string of media agencies including Mediacom, Ikon, ZenithOptimedia and most recently Douneen was client leader at media agency Mindshare.

He has previously also run his own communications consultancy Fluidity and also before that headed up BMF’s aborted attempts to move into the media buying space between 2009 and 2011. 

When contacted by Mumbrella, Douneen confirmed the move but declined to comment on the nature of his new role.

myPlates last month launched a new marketing campaign built around encouraging customers to drop their “daggy yellow plates”.

Nic Christensen


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