News

Garnier launches Nutrisse campaign with brunette Carrie Bickmore

Garnier has convinced The Project’s Carrie Bickmore to transform from blonde to brunette to lead its new campaign.

carrie bickmore garnier nutrisse campaign

“We love Carrie as a blonde, but we’re so excited she has made the switch to brunette to front this exciting campaign”, said Debbie Watson, Garnier senior brand manager.

“I have always wanted to try being a brunette, and who better to take me there than Garnier!” said Carrie.

Garnier is excited to be working with Bickmore on the new campaign and say she is the perfect ambassador.

carrie bickmore garnier nutrisse campaignScreen Shot 2016-08-23 at 8.56.47 AMScreen Shot 2016-08-23 at 11.52.45 AM

 

 

The ‘Nutrisse’ campaign will roll out from today across TV, outdoor and online with additional photos and videos to be released later this week.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.