Blood Utd teams up with Sweat to launch new platform
Blood Utd has launched a campaign for the fitness app Sweat.
Leo Burnett won the creative account for the platform in October 2019.
The announcement:
In a series of films that speaks to the power of action, to the power of sweat, Blood UTD have launched a new campaign promoting a new set of training programs from the Sweat App – a global leader in digital fitness for women.
The brand campaign features four of Sweat’s lead trainers including founder and Australia’s most famous face of fitness, Kayla Itsines; and delivers a simple message: All the best things in life are sweat made. They are gained, not through talk, or wishing for them, but through work, through sweat.
Speaking about the project, Grant Oorloff, Client Partner at Blood UTD said, “As an agency, we are great believers in the fundamental value of physical activity, so to partner with a company like Sweat, that is providing such valuable access to training and fitness for women, is a real privilege.”
The campaign goes live across Australian and US markets today.
CREDITS
Agency: Blood UTD
Executive Creative Director: David Smith
Creative Director: Nicole Mandile
Client Partner: Grant Oorloff
Production: Blood UTD
Executive Producer: Luke Coulson
Director: Jeff Johnson
DOP: Max Walter
Offline Editor: Chris Brown
Online Editor: Dave Abbott
Sound: Production Alley
Grade: Martin Greer
Source: Blood UTD media release
