What we now know about ad fraud; ARN’s cheeky SCA investment; Bloody Ritson

Welcome to a midweek edition of Unmade.

Today: New light on the murky digital ad chain; the painful lessons of price promotions; and ARN’s raid lifts Southern Cross Austereo’s share price.

Confessions of a price promo addict

Tim Burrowes writes:

Deep down, even before Mark Ritson weighed in, I knew we were straying away from the path of marketing righteousness.