Blue 449 wins media for Priscilla Queen of the Desert the Musical

Live entertainment specialist Michael Cassel Group has broadened its relationship with Blue 449, handing the media agency the account for Priscilla Queen of the Desert the Musical.

Priscilla is the latest Cassel project to be handled by Blue 449

The musical, worth $2m in billings, will premiere in Melbourne in January after having toured the world.

The win is the latest production to be handled by the agency, having already run campaigns for Les Miserables, Kinky Boots and the upcoming production of Beautiful: The Carole King Story.

Julie Ott, head of marketing for Michael Cassel, said the agency won the latest project on the basis of its mix of data and creativity.

“It was an easy decision to partner with them again on Priscilla so they could bring their unique combination of data and creativity to this iconic Aussie Musical,” Ott said.

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

topics Blue 449 Michael Cassel Group Priscilla Queen of the Desert

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