Blue 449’s Zara Cobb joins online home loan platform, Lendi

Online home loan platform, Lendi, has appointed former Blue449 head of planning Zara Cobb as its new chief marketing officer.

Cobb was appointed Blue 449 head of strategy and planning in September last year having joined the agency two years earlier. Prior to that, Cobb was the group client partner at Match Media and also group account director at MediaCom.

Cobb joins Lendi from Blue 449 where she was head of planning and strategy

Founded in 2013, the lending startup employs over 350 staff across home loan specialists, product and engineering. Cobb’s appointment is part of the company shifting its focus towards the next stage of development.

David Hyman, managing director and co-founder of Lendi, said: “We’re thrilled to welcome someone of Zara’s calibre to the Lendi family. Our priority is encouraging everyday Australians to make better informed decisions on one of their biggest living expenses – their home loans.

Cobb added: “More Australians are looking to digital alternatives in lieu of the traditional mortgage broking process. People want options and transparency without compromising on time or convenience. Lendi has the perfect balance of human expertise and smart technology, allowing people to find a better deal.

“It’s such an exciting time to join the Lendi business and I look forward to playing a key role in continuing Lendi’s upward trajectory.”



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