Castello brings in ‘big food’ enthusiast to get blue cheese into burgers

October 13, 2016 10:41

Cheese maker Castello has brought Man V. Food star and professional gorger Adam Richman to Australia to promote the taste of blue cheese on burgers.

Man V. Food star Adam Richman

The cheese maker has anchored the launch of its Burger Blue line with appearances by the gourmand who made his name travelling America in search of the most outrageous “big food” offerings and then submitting himself to eating challenges.

Richman has been flown out to make a number of media appearances as part of the campaign which will also see the Burger Blue line promoted through live feed tutorials on Facebook.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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