Unibet says luck is no coincidence for hot-headed footballer

October 13, 2016 10:24

Gaming company Unibet has launched a new campaign featuring a hot-headed footballer who turns over a new leaf after becoming a social media meme.

The campaign is the latest collaboration between agencies Envy and Karmarama for the brand.

The ad opens with three men watching a football match and, as a player goes in a for tackle, one of the men tells his mates the fiery footballer is about to lose his cool.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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