F.Y.I.

Blue Marlin in Weight Watchers project

April 20, 2011 2:49

Design agency Blue Marlin has carried out a packaging rebrand on behalf of client Weight Watchers.

The announcement:

National Media Release, 18th May 2011 – Sydney-based brand design agency Blue Marlin has recently rolled out an entire new packaging design system for consumer brand Weight Watchers.

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Topics

2 COMMENTS

Snarky_Campaign_Brief_Reader 20 Apr 11

So what? This is crap. The lasagna is still rectangular.

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Lisa 20 Apr 11

Love this line: “We created a much stronger system that offered a recognisable brand footprint that not only had enough rigour to accommodate new product development but also allowed flexibility for individual category drivers and language”
Ummmmm… so you redesigned the box then?

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