Blue Star Group launch augmented reality marketing services division
Communication services lender Blue Star Group had launched a specialised augmented reality marketing services division under the Blue Star Interactive name, to be lead by creative technologist David Francis.
The devision will deliver augmented reality and contextual marketing services to brands, which the company says “will bring global innovation to the Australian market, helping marketers engage with consumers using the best-in-class technology”.
The new division will allow brands to use new technologies to develop bespoke campaigns through augmented online and print communications.
Kim Lykissas, group general manager – sales and marketing, Blue Star Group said in a statement: “Augmented reality, in conjunction with wearable technologies and the internet of things, will be the largest leap in consumer technology since the rollout of the worldwide web. Our new division will pioneer the most comprehensive AR capabilities in the market, and collaborate with clients on innovation that will move the bar for how brands approach marketing in Australia.”
Nice. With the ability to attract, engage, and close clients, augmented reality and contextual tech is a game changer on every level. With the ability to track and report precise metrics, it’s easy to see what’s working and tune results.
All this is still just a warm up for what’s coming…with smart glasses, wearables and connected sensors helping to reveal a new world around us as we go about our lives, offering effortless information, interaction, entertainment and experiences we want (instead of ads we skip & avoid).
Smart publishers like bluestar will immediately benefit from persistent vision that smart glasses can deliver, triggering killer content that pops off the page when reading the morning paper, magazine or brochure.
Exciting times. Companies like this literally creating the next net “right’ before our eyes.
Very interesting. One of the obvious applications is for marketing virtual reality gaming, as well as the development of VR mini-games for other products