Bluestar upgrades presses to boost personalised printing capacity

ASX listed communications company, IVE Group has launched its new presses giving its Blue Star Direct subsidiary increased personalised pint capabilities.

The announcement:

IVE Group launches a $5.5m investment into its
personalised communications offering

IVE Group, in collaboration with HP, has launched a $5.5m investment
into its personalised communications offering as it continues to
strengthen its capabilities in the sector.

IVE Group (ASX:IGL) launched a $5.5m investment into its personalised
communications subsidiary, Blue Star DIRECT, during an event held in Sydney last night, further
strengthening its capabilities in the personalised communications sector.

Building on Blue Star DIRECT’s existing offering which covers data, digital and print personalised
communications services, this latest investment brings a new level of personalised print capability to the
Australian market. The $5.5m adds a new state of the art HP PageWide T370HD press to Blue Star
DIRECT’s operation in Sydney and upgrades the HP PageWide T300 press to a T370HD press based in
Melbourne. “Both T370’s have a unique configuration and are the only two of their kind in the world”
said IVE Group CMO Rob Draper who spoke at the launch event in Sydney last night. “We’re excited to
be the first to bring this new technology to Australia. It opens up a fantastic opportunity for brands that
are interested in creating personalised experiences for their customers”.

Cliff Brigstocke, CEO of Blue Star said “never before in Australia have we been able to personalise printed
communication at this quality on this scale. The wealth of customer data currently available to
businesses, in conjunction with advancements in digital printing technologies, has fostered the beginning
of a new era in mass personalised print communications. With our new HP PageWide technology, we can
create highly personalised and targeted marketing campaigns at an exceptional quality. Our new
capability will deliver a far greater return on our clients’ marketing investment whilst improving the
customer experience in the process.”

Michael Gillis, Country Manager, HP Indigo and PageWide Industrial, HP South Pacific commented “As
marketing continues to trend towards data-driven personalisation, printing service providers require
presses that offer mass customisation at a competitive cost, and on a variety of media options. The HP
PageWide Web Press T370HD delivers on each of these demands, while also offering outstanding image
quality and enhanced productivity. We’re thrilled to be building our strategic relationship with IVE Group,
the market leader in Australia’s personalised communications sector”.

About IVE.
IVE Group (ASX:IGL) is one of Australia’s largest and most diversified marketing and communications
businesses with annual revenues of circa $700m and over 1,800 employees.

IVE has a unique product and service offering in Australia which holds leading positions across several
marketing and communications sectors. IVE has operations in Sydney, Melbourne, Brisbane, New Zealand,
China, Hong Kong and Singapore, and services all major industry sectors including financial services,
publishing, retail, healthcare, communications, property, clubs and associations, not-for- profit, utilities,
manufacturing, education and government.

From an IVE media release


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