BMF creates Amaysim launch campaign
BMF has created a Willy Wonka-style campaign for new telco Amaysim.
The ad features “The Doc”, who tells the brand story.
Dylan Taylor, ECD at BMF said “A brilliant new product deserves to get noticed. Weʼve created a campaign, which tells the imaginary story of the SIMʼs conception through a magical machine and its creator – the Doc – who guides us through the journey. It looks, feels and sounds refreshingly different for the category.”
If I were around today I’d be thinking more about data charges than call costs, but each to their own…
Seriously terrible, bmf have lost it
It wouldn’t be mumbrella if there wasn’t some anonymous ‘twat’ criticising the work.
Have to agree with anonymous though. Not their best work yet.
There are roughly 1.8 million people named Matt in the world. That’s pretty anonymous.
There are 44, 943 John Smiths in the USA alone. That’s still pretty anonymous.
Everyone on the internet is Anonymous, until proven guilty.
Forget about the anonymous issue, the fact of the matter is that the ad is terrible. What is happening to BMF? The once respected creative hot house is now luke warm (being nice) and is definitely peddling below average work.
Sorry John smith, just realised that was your point.
Yes ad is average
what’s happened to bmf? one word, photon
i thought it was neat, explained everything that needed to be said. What appears to be the problem with the ad? If you are going to say an ad’s average at least have the kahuna’s to explain why it is average
no i don’t work for bmf or mediacom
Actually I quite liked it. I thought it put the message across in a simple and interesting way, that caught my attention. Actually I wanted to know more. The problem was….how the hell do i find out more. No phone number and a small URL at the end of the advert that lasted may 1 second. Seriously….whats AMAYSIM about it, is that the agency was allowed by some marketing genius to get away with this…..Brand Building….sure. What about driving store traffic…I mean website store traffic. So AMAYSIM can make some sales that drive some revenues and create some profits to keep themselves in Jobs…..oh and that give me the confidence they will exist in less than 1 year. Bloody brand agency that shouldn’t be doing retail.
I don’t think we can blame Photon for this one, lots of things yes, but this ad no
oh dear another VMO reselling the worst 3G network in australia Optus … there’s barely room for their existing customers on it ..
ad was awesome
I may be going mad but isn’t there another Wonka -esque campaign on at the moment – I think for an energy company?