F.Y.I.

BMF boosts creative department with two new hires

BMF has introduced Max Lowe and Max Lom-Bor as new creatives.

The announcement:

Following a series of strong creative hires, BMF has further bolstered its creative capabilities with Max Lowe and Max Lom-Bor being the latest creative duo to join the department.

Prior to BMF, Lowe and Lom-Bor held creative roles in London for over five years, most recently at independent creative agency The Corner. The duo has also spent time at Gravity Road and Havas London and worked with clients including Adidas, Three Mobile, Heathrow, Jackpotjoy, Anglian Water and Sofology.

The duo’s ‘It’s Coming Hame’ print campaign for Adidas picked up three Creative Circle awards this year, bringing home two golds and one silver.

In addition, Lowe and Lom-Bor also grafted a personal project in response to Brexit and the stockpiling of foreign goods in the UK by making, and plastering, 50 boxes along The People’s Vote march in London. Their work picked up the attention of the media worldwide and found its way into the Guardian an hour after the boxes were stuck to the walls.

Alex Derwin, chief creative officer at BMF Australia, said: “Max L and Max L-B have created a heap of strong, simple, and beautifully crafted work in one of the world’s toughest markets. Their ambition and enthusiasm are infectious, and it was clear they’d be a hit at BMF from the first minute of our first interview. Pia and I are looking forward to seeing them in action on some of the most exciting creative projects in the country.”

Max Lowe and Max Lom-Bor, new creatives at BMF, said: “Besides the fact that g’day isn’t two separate words here, we’ve found a new home! We are excited to work on the great BMF briefs with the great BMF clients and we can’t wait to get stuck into it.”

Source: BMF

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