BMF celebrates the office prank in Weight Watchers ad
In new work for Weight Watchers, BMF has created an ad suggesting that people will need a new way to be naughty if they use the product.
As part of the campaign, featuring an over-confident office worker getting his come-uppance, there will also be a “Naughty Celebrity” sealed section of New Idea magazine and a cross promotion on 2Day FM.
Credits:
Executive Creative Director | Warren Brown |
Creative Director | Dylan Taylor |
Art Director | Rita Kaanan |
Copywriter | Simon Gaffney |
Strategic Planner | Christina Aventi |
Account Management | Nick Garrett, Julia Reimnitz, Carine Miller |
Agency Producer | Jenny Lee-Archer |
Director | Mark Lever |
Production Company | Sweet Shop |
Media Planning | Bellamy Hayden |
Client | Weight Watchers – Michael Burgess & Chris Stirk |
Wow – yet another David Brent rip off. How original.
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listening to this – when the guys hands are stuck to the keyboard does he drop a C*** Bomb?
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nope he doesn’t…
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