BMF celebrates the office prank in Weight Watchers ad

In new work for Weight Watchers, BMF has created an ad suggesting that people will need a new way to be naughty if they use the product.  

As part of the campaign, featuring an over-confident office worker getting his come-uppance, there will also be a “Naughty Celebrity” sealed section of New Idea magazine and a cross promotion on 2Day FM.


Executive Creative Director Warren Brown
Creative Director Dylan Taylor
Art Director Rita Kaanan
Copywriter Simon Gaffney
Strategic Planner Christina Aventi
Account Management Nick Garrett, Julia Reimnitz, Carine Miller
Agency Producer Jenny Lee-Archer
Director Mark Lever
Production Company Sweet Shop
Media Planning Bellamy Hayden
Client Weight Watchers – Michael Burgess & Chris Stirk

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