BMF creates CommBank cricket game
Ad agency BMF has created a cricket game aimed at promoting client CommBank’s sponsorship of the Commonwealth Bank One Day Series.
The Love Cricket game, which includes signing up fans through Facebook so they can add their friends to the fielding lineup, invites players to swing for boundaries and try to avoid being bowled out.
The promotion – backed with press and online ads – runs for the next fortnight.
Media planning and buying was done by Ikon.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Rip-off of stick cricket http://www.sticksports.com/cricket/, but good integration with FB. Don’t go to leaderboard as the site freezes everytime.
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It is a rip off but it is useful to send a press release about something like this when the creative director just resigned
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What’s the creative director resigning got to do with whether or not it’s a rip-off?
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Surely this isn’t “news”? Cricket season is just about over.
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“The Promotion commences at 6pm (Sydney time) on 15 January 2010 and closes at 9am (Sydney time) on 26 February 2010 (the “Promotion Period”). ”
Right.
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@Schmickle When I wrote useful, I meant as a tactic to divert attention from their real news of the day.
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rip off of another game, pretty boring actually, but the FB integration is good…and isn’t the cricket season FINALLY nearly over???
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Its an online cricket game, how in the hell is this a rip off? your an idiot the accountant, maybe you should stick to numbers and not comment work. Agree cricket with Robert that the cricket is over. I quite liked the game was different and liked having my mates catch me out. None the less its good work BMF, I’m sure the above comments are just people jealous and having nothing else to say, so much easier to be critique.
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I played it and I looved it…
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I thought it was great, so many other companies waste their sponsorship with a logo at the game and a tv spot in the telecast. You sponsor to increase reach to a target demographic you think fits your brand. If your target likes cricket, they’ll probably like a game based on cricket.
Now when the banana producers start having a game that choreographs a routine with a bunch of bananas and then submits it to the so you think you can dance judges for your chance to perform it on the results show. I am going to be the first to sign up.
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