BMF creates ‘iconic Aussie character’ for new Afterpay brand campaign

August 21, 2023 10:58

BMF has launched its first creative work for global finance and payments platform Afterpay, enlisting a troll as its spokesperson.

The new project-based brand campaign, ‘Afterpay Where You Wouldn’t Believe’ sees the troll explain all the places customers can use Afterpay, including with the in-store Afterpay Card.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.