BMF helps Laurie Lawrence with his winter casserole

Tim Burrowes

June 2, 2009 10:06

Trainer Laurie Lawrence is back in Meat & Livestock Australia’s latest push for beef.

This time he’s paired up with former Olympian Duncan Armstrong, coaching him to cook a beef casserole to mark the arrival of winter.

The ad is aimed at promoting free recipe magazine Entice. It features 30 secons and 15 second versions fo the TVC, backed with point of sale, outdoor, and digital activity .

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.