BMF helps Laurie Lawrence with his winter casserole

Trainer Laurie Lawrence is back in Meat & Livestock Australia’s latest push for beef.  

This time he’s paired up with former Olympian Duncan Armstrong, coaching him to cook a beef casserole to mark the arrival of winter.

The ad is aimed at promoting free recipe magazine Entice. It features 30 secons and 15 second versions fo the TVC, backed with point of sale, outdoor, and digital activity .


Executive Creative Director: Warren Brown
Associate Creative Director: Dennis Koutoulogenis
Art Director: Neil Walshe
Copywriter: Garret Fitzgerald
Strategic Planner: Gerry Cyron
Agency TV Producer: Louise Hodgson
Account Management: David Flanagan, Rebecca Booth,Jennie Boyd
Art Buyer: Basir Salleh
Photographer: John Bader
Prop Stylist: Emma Elizabeth
Food Stylist: Alex Tofield, Sally Parker
Print Producer: Alex Macarthur
Director: Adrian Hayward
Production Company: Great Urban Myth
Media Planning & Buying: Universal McCann
Client: Meat & Livestock AustraliaDavid Thomason, Janice Byrnes,Tiana Diep



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