BMF helps Laurie Lawrence with his winter casserole
Trainer Laurie Lawrence is back in Meat & Livestock Australia’s latest push for beef.
This time he’s paired up with former Olympian Duncan Armstrong, coaching him to cook a beef casserole to mark the arrival of winter.
The ad is aimed at promoting free recipe magazine Entice. It features 30 secons and 15 second versions fo the TVC, backed with point of sale, outdoor, and digital activity .
Credits:
| Executive Creative Director: | Warren Brown |
| Associate Creative Director: | Dennis Koutoulogenis |
| Art Director: | Neil Walshe |
| Copywriter: | Garret Fitzgerald |
| Strategic Planner: | Gerry Cyron |
| Agency TV Producer: | Louise Hodgson |
| Account Management: | David Flanagan, Rebecca Booth,Jennie Boyd |
| Art Buyer: | Basir Salleh |
| Photographer: | John Bader |
| Prop Stylist: | Emma Elizabeth |
| Food Stylist: | Alex Tofield, Sally Parker |
| Print Producer: | Alex Macarthur |
| Director: | Adrian Hayward |
| Production Company: | Great Urban Myth |
| Media Planning & Buying: | Universal McCann |
| Client: | Meat & Livestock AustraliaDavid Thomason, Janice Byrnes,Tiana Diep
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