BMF helps Nova unleash the nonsense
BMF’s first campaign for new client DMG launches this weekend with a push for the network’s new positioning of “live life Nova”.
The campaign kicks off from Sunday aimed at reinforcing the philosophy of “we’re not here to change the world, we’re here to change your day”.
Tony Thomas, group marketing director for DMG Radio, said: “Nova is 10 this year and this is another exciting evolution of our brand.”
The outdoor and television campaigns are tailored for each state with three executions – Drop The Dacks Of Life, The Glory To Your Morning and Unleash The Nonsense.
The second phase of the TV campaign, involving Nova’s breakfast teams in each state and Fitzy & Wippa in Drive, will be shot this weekend. featuring station icon Nova Boy.
Media is being handled by UM.
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Maybe its just me, but I dont get the fun aspect at al… ?
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I think you’re on a differed train Lana. doesnt say it’s meant to be fun… just they want to change your day. I like it. it’s a simple no crap message.
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Very good. Not over-promise, just a radio station delivering what a radio station oughta deliver.
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About bloody time Nova changed their look. They were starting to look really tired. Their new design looks fresh and i like the philosophy ‘we’re not here to change the world, we’re here to change your day’ Finally a radio station that’s honest about its role. im interested to see where the campaign goes after these teasers.
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Generic. Can Nova even afford to print new stationery and business cards with with the new logo?
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Why not “Yesterday FM”? Focussing on their content would show how far they have drifted from ‘sounds different’ in ghosting Austereo to such a degree that they’re now paying their cast-offs to do pirate voices.
No campaign can pimp the stale syndicated dross & gutless playlists, or their shameful cowardice in nurturing new talent or ideas – it’s a market follower who can’t afford to put their faceless ‘talent’ in a promo lest they need to shuffle and shaft them next ratings cycle.
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looks a lot like the triple j stuff kastner did a few years back
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I love Nova Boy – great work
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sounds different
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dave b – Austereo pays you well then?
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