BMF and Host on alert as Meat and Livestock Australia reviews creative

One of Australia’s most high-profile creative accounts has gone out to pitch as Meat and Livestock Australia reviews its agency arrangements, Mumbrella can reveal.

The main duties on the account have rested with Enero-owned agency BMF for more than a decade, after the agency picked up  taking the account from the Campaign Palace in 1999.

Host is the rostered agency for the nutrition-focussed red meat component of the account after picking it up from The Brand Agency in 2010 following a competitive review which included BMF.

It is understood both agencies are in the mix for the new roster with at least two other agencies, with at least one believed to be part of a multinational network.