BMF launches first campaign for BWS
Endeavour Group’s BWS is backing Australians and their necessary, and perhaps quirky, pre-party routines in a new campaign from BMF.
The ‘Here For It’ platforms marks the first campaign BMF has released for the alcoholic drinks retailer, a project that comes roughly four months after the creative agency won Endeavour Group’s creative account in July 2024.
It uses a 30-second spot that follows a man getting ready for a party by moving through various rituals, such as blow drying his pants on the clothesline, walking on a treadmill and more. The man’s routine wraps up with trip to a BWS store where he purchases a four-pack drink and heads out.
I actually love this ad. Really funny and leverages relatable & easy to understand human truth. Clearly some salty M&C people in the comments above, I mean, what was that whole “Boots” thing about??
Why would you do a completely unbranded ad with no connection to the brand or previous work? Why would you have a dancing man in the shop to cue the best of Virgin Australia’s ads? Why would you change agencies for this?
I actually love this ad. Really funny and leverages relatable & easy to understand human truth. Clearly some salty M&C people in the comments above, I mean, what was that whole “Boots” thing about??
For the first 28 seconds I thought it was an ad for laxatives or a phone company, then an electricity provider or delivery service. Nope, it’s a bottle shop that has cold drinks. How convenient.