BMF nappy ad wins October ad of the month

An ad for Aldi’s Mamia nappies has won the October TV ad of the month, as voted by Mumbrella readers.

The ad, created by BMF Sydney, recognises that babies fill their nappies at the worst possible moment –  with the tag line “luckily Mamia nappies are ready even when you’re not”.     

Managing Partner – Steve McArdle
Executive Creative Directors – Carlos Alija & Laura Sampedro
Head of Art – Sian Binder
Art Director – Jason Hilzinger
Copywriter – Kevin Lai
Planning – Alison Tilling
Director – Scott Pickett
Production Company – Jungle Boys
Post Production – Jungle Boys & Method Studios
Online – Dave Mosqueda
Agency Producer – Esta Lau & Greg Fyson
Editor – Paul Swain
Photographer – Toby Burrows @ The Kitchen Creative Management
Producer – Lee Thomson
Art Buyer – Basir Salleh
Music & Sound Production – Sound Reservoir
Digital Creative Digital Project Manager – Clayton Thomson
DoP – Geoffrey Simpson
Business Lead – Samuel Viney
Account Director – Nicki Fazal
Account Executive – Jodie Lenne

The other ads shortlisted were:

  • Arnotts Shapes – DDB Sydney
  • Kia, Fathertism – Innocean Worldwide Australia
  • Woolworths, Ham King – Droga5
  • John West – BWM
  • AA Insurance – Special Group
  • McDonald’s Johnny Ruffo – OMD
With the support of:

Dubsat logo Mumbrella



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.