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BMF, PHD and Thinkerbell among the big winners at the Mumbrella Awards

BMF has taken out the coveted Creative Agency of the Year title at the 2020 Mumbrella Awards, as PHD grabbed Media Agency of the Year and Thinkerbell scored PR Agency of the Year.

BMF also took out the Mumbrella Award for Culture, while Thinkerbell scored four highly commended nods alongside its win.

In addition to winning Full Service Agency of the Year, CHE Proximity scored big with its Curing Homesickness campaign, receiving the Mumbrella Award for Collaboration and the Mumbrella Award for Insight. It also scored a win in Pro Bono Campaign of the Year.

Likewise, Special Group also proved a formidable force between its Australia and New Zealand offices, being awarded Best Use of Face-to-Face/Experiential Marketing, Content Marketing Strategy of the Year, Ad Campaign of the Year, and Independent Agency of the Year.

Meanwhile, agency Jack Nimble received two awards for Specialist Agency of the Year and Emergency Agency of the Year.

Other winners include PLAYGROUND XYZ (Marketing Technology Company of the Year), Yakusan Brand Experience Group (Promo or Experiential Agency of the Year), Production Company of the Year (Revolver / Will O’Rourke) and Nine (Sales Team of the Year.

In categories for individuals, Chris Savage received Industry Leader of the Year, with VERSA’s Kath Blackham as highly commended. Henry Innis of Mutiny was awarded the Under-30 Achiever of the Year.

See below for the full list of winners.

 

  1. Under-30 Achiever of the Year

Winner Henry Innis, Managing Partner, Mutiny

  1. Best Use of User Experience

Winner Hyundai | Customer Centric Experiences that Delivered Results – Orchard for Hyundai

  1. Mumbrella Award for Innovation

Winner Purple Hive – Thinkerbell for Bega – B Honey

HC The Booster Tag – CHE Proximity with Guilty for RACV & TAC

  1. Mumbrella Award for Data-Driven Marketing 

Winner AAMI Crash Index – Suncorp Group with OMD and Ogilvy for AAMI

HC Removing the Pain from Parking – HYLAND for Sydney Airport

  1. Best Use of Real-Time Marketing

Winner Matesong – M&C Saatchi with UM for Tourism Australia

  1. Best Use of Face-to-Face/Experiential Marketing 

Winner Shark Bait – Special Group New Zealand and Australia, Wonder Group, Fraser Cars and Cutting Innovations for Uber Eats

  1. Content Marketing Strategy of the Year

Winner Good Morning World – Special Group New Zealand and Australia with Sweetshop and Nimble for Tourism New Zealand

HC Changing the Perception of the Top End – Tourism Northern Territory

  1. Marketing Technology Company of the Year

Winner PLAYGROUND XYZ

  1. Promo or Experiential Agency of the Year

Winner Yakusan Brand Experience Group

  1. Specialist Agency of the Year

Winner Jack Nimble

HC The General Store

  1. Emerging Agency of the Year 

Winner Jack Nimble

HC Half Dome

  1. Production Company of the Year

Winner Revolver / Will O’Rourke

  1. Pro Bono Campaign of the Year

Winner Curing Homesickness – CHE Proximity with Revolver / Will O’Rourke for Sydney Children’s Hospitals Foundation

  1. Ad Campaign of the Year 

Winner Good Morning World – Special Group New Zealand and Australia with Sweetshop and Nimble for Tourism New Zealand

HC Tonight, I’ll Be Eating – Special Group Australia with Mediacom Australia for Uber Eats

  1. Media Campaign of the Year

Winner Matesong – M&C Saatchi with UM for Tourism Australia

HC Macca’s Monopoly – Playing to WIN! – OMD for McDonald’s

  1. TV Ad of the Year sponsored by YouGov 

Winner Home Insurance for Koalas – The Monkeys, Part of Accenture Interactive

  1. Mumbrella Award for Insight

Winner Curing Homesickness – CHE Proximity with Revolver / Will O’Rourke for Sydney Children’s Hospitals Foundation

HC The Booster Tag – CHE Proximity with Guilty for RACV & TAC

  1. Mumbrella Award for Bravery

Winner Changing the Perception of the Top End – Tourism Northern Territory

  1. Mumbrella Award for Collaboration

Winner Curing Homesickness – CHE Proximity with Revolver / Will O’Rourke for Sydney Children’s Hospitals Foundation

  1. Sales Team of the Year 

Winner Nine

HC Verizon Media

  1. Social Idea of the Year

Winner The Brownes Dairy ‘Milko’ – Brownes Dairy

  1. Media Brand of the Year

Winner ABC Kids – Australian Broadcasting Corporation

HC Urban List

  1. Industry Leader of the Year

Winner Christopher Savage, Founder, The Savage Company

HC Kath Blackham, Founder and CEO, VERSA

  1. Mumbrella Award for Culture

Winner BMF

HC Thinkerbell

  1. Marketing Team of the Year

Winner Optus

HC Coles

  1. Independent Agency of the Year

Winner Special Group Australia

HC Thinkerbell

  1. Full Service Agency of the Year

Winner CHE Proximity

HC Thinkerbell

  1. PR Agency of the Year

Winner Thinkerbell

  1. Media Agency of the Year

Winner PHD

HC HYLAND Agency

  1. Creative Agency of the Year

Winner BMF

HC Thinkerbell

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