BMF, PHD and Thinkerbell among the big winners at the Mumbrella Awards
BMF has taken out the coveted Creative Agency of the Year title at the 2020 Mumbrella Awards, as PHD grabbed Media Agency of the Year and Thinkerbell scored PR Agency of the Year.
BMF also took out the Mumbrella Award for Culture, while Thinkerbell scored four highly commended nods alongside its win.
In addition to winning Full Service Agency of the Year, CHE Proximity scored big with its Curing Homesickness campaign, receiving the Mumbrella Award for Collaboration and the Mumbrella Award for Insight. It also scored a win in Pro Bono Campaign of the Year.
Likewise, Special Group also proved a formidable force between its Australia and New Zealand offices, being awarded Best Use of Face-to-Face/Experiential Marketing, Content Marketing Strategy of the Year, Ad Campaign of the Year, and Independent Agency of the Year.
Meanwhile, agency Jack Nimble received two awards for Specialist Agency of the Year and Emerging Agency of the Year.
Other winners include PLAYGROUND XYZ (Marketing Technology Company of the Year), Yakusan Brand Experience Group (Promo or Experiential Agency of the Year), Production Company of the Year (Revolver / Will O’Rourke) and Nine (Sales Team of the Year).
In categories for individuals, Chris Savage received Industry Leader of the Year, with VERSA’s Kath Blackham as highly commended. Henry Innis of Mutiny was awarded the Under-30 Achiever of the Year.
See below for the full list of winners.
- Under-30 Achiever of the Year
Winner Henry Innis, Managing Partner, Mutiny
- Best Use of User Experience
Winner Hyundai | Customer Centric Experiences that Delivered Results – Orchard for Hyundai
- Mumbrella Award for Innovation
Winner Purple Hive – Thinkerbell for Bega – B Honey
HC The Booster Tag – CHE Proximity with Guilty for RACV & TAC
- Mumbrella Award for Data-Driven Marketing
Winner AAMI Crash Index – Suncorp Group with OMD and Ogilvy for AAMI
HC Removing the Pain from Parking – HYLAND for Sydney Airport
- Best Use of Real-Time Marketing
Winner Matesong – M&C Saatchi with UM for Tourism Australia
- Best Use of Face-to-Face/Experiential Marketing
Winner Shark Bait – Special Group New Zealand and Australia, Wonder Group, Fraser Cars and Cutting Innovations for Uber Eats
- Content Marketing Strategy of the Year
Winner Good Morning World – Special Group New Zealand and Australia with Sweetshop and Nimble for Tourism New Zealand
HC Changing the Perception of the Top End – Tourism Northern Territory
- Marketing Technology Company of the Year
Winner PLAYGROUND XYZ
- Promo or Experiential Agency of the Year
Winner Yakusan Brand Experience Group
- Specialist Agency of the Year
Winner Jack Nimble
HC The General Store
- Emerging Agency of the Year
Winner Jack Nimble
HC Half Dome
- Production Company of the Year
Winner Revolver / Will O’Rourke
- Pro Bono Campaign of the Year
Winner Curing Homesickness – CHE Proximity with Revolver / Will O’Rourke for Sydney Children’s Hospitals Foundation
- Ad Campaign of the Year
Winner Good Morning World – Special Group New Zealand and Australia with Sweetshop and Nimble for Tourism New Zealand
HC Tonight, I’ll Be Eating – Special Group Australia with Mediacom Australia for Uber Eats
- Media Campaign of the Year
Winner Matesong – M&C Saatchi with UM for Tourism Australia
HC Macca’s Monopoly – Playing to WIN! – OMD for McDonald’s
- TV Ad of the Year sponsored by YouGov
Winner Home Insurance for Koalas – The Monkeys, Part of Accenture Interactive
- Mumbrella Award for Insight
Winner Curing Homesickness – CHE Proximity with Revolver / Will O’Rourke for Sydney Children’s Hospitals Foundation
HC The Booster Tag – CHE Proximity with Guilty for RACV & TAC
- Mumbrella Award for Bravery
Winner Changing the Perception of the Top End – Tourism Northern Territory
- Mumbrella Award for Collaboration
Winner Curing Homesickness – CHE Proximity with Revolver / Will O’Rourke for Sydney Children’s Hospitals Foundation
- Sales Team of the Year
Winner Nine
HC Verizon Media
- Social Idea of the Year
Winner The Brownes Dairy ‘Milko’ – Brownes Dairy
- Media Brand of the Year
Winner ABC Kids – Australian Broadcasting Corporation
HC Urban List
- Industry Leader of the Year
Winner Christopher Savage, Founder, The Savage Company
HC Kath Blackham, Founder and CEO, VERSA
- Mumbrella Award for Culture
Winner BMF
HC Thinkerbell
- Marketing Team of the Year
Winner Optus
HC Coles
- Independent Agency of the Year
Winner Special Group Australia
HC Thinkerbell
- Full Service Agency of the Year
Winner CHE Proximity
HC Thinkerbell
- PR Agency of the Year
Winner Thinkerbell
- Media Agency of the Year
Winner PHD
HC HYLAND Agency
- Creative Agency of the Year
Winner BMF
HC Thinkerbell
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