F.Y.I.

BMF rolls out experiential execution for MLA’s lamb campaign

BMF, which pitted lamb as Australia’s most fashionable meat with the line, ‘It’s what everyone’s eating this season’ a year ago, has introduced a new point of sale execution.

The campaign includes an experiential element, with a ‘Lamboutique
fashion show’ with models dressed in lamb‐inspired fashion creations, as well as posters, print and online ads.

Credits:

Agency: BMF
Executive creative director: Dylan Taylor
Director: Barney Howells
Production Company: Gods & Monsters
Media Planning and Buying: UM
Client: Meat & Livestock Australia

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