BMF rolls out experiential execution for MLA’s lamb campaign
BMF, which pitted lamb as Australia’s most fashionable meat with the line, ‘It’s what everyone’s eating this season’ a year ago, has introduced a new point of sale execution.
The campaign includes an experiential element, with a ‘Lamboutique
fashion show’ with models dressed in lamb‐inspired fashion creations, as well as posters, print and online ads.
Credits:
Agency: BMF
Executive creative director: Dylan Taylor
Director: Barney Howells
Production Company: Gods & Monsters
Media Planning and Buying: UM
Client: Meat & Livestock Australia
Isn’t this from last year?? Could have sworn I saw it back then…still awesome though!
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“Cutlet Dinneragain”
Whoever came up with that deserves a payrise.
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What a talented bunch
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Over cooked I say, ideas last seasons and it wasn’t funny then.
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As per anon – I’m sure i saw something along these lines before?
Can’t be bothered searching.
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