BMF releases latest work for Smith Family
Ad agency BMF has launched its latest campaign for charity organisation The Smith Family.
Focusing on the efforts of the charity to assist disadvantaged children with their education, the 30-second TVC went to air last week and is accompanied by track posters and online banners.
“The tug on the heart strings for you to support a charity is extremely competitive. As such we wanted to have a clear articulation of what The Smith Family stands for, so it was clear exactly what you were contributing toward. In this case, it was easier to highlight what they don’t do to get the point across,” said Dylan Taylor, BMF’s creative director.
Credits:
Creative Director – Dylan Taylor
Art Director – Jun Harada
Copy Writer – Tim Wood
Account Management – Lorna Parry, Joey Crosby
Agency Producer – Whitney Hawthorn
Production Company – Flying Fish
Director – Tom Spark
Editor – Tom Spark
Media Planning & Buying – PHD
Client – The Smith Family
Post Production – Fanatic
Planner – Simon McCrudden
Nice work
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I like it.
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So simple, so well thought through and executed. Good work Dylan
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I like the strategy. But the execution was too heavily skewed to showing the “dont do’s”. More fun for the director to show moody misery shots I expect.
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Wow, it’s getting like Campaign Brief in here
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Nicely done.
Copywriter is one word.
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